The “Bold New Era” Colorado State is selling this year for the football team hasn’t shown up yet at the ticket window.
Last year, CSU sold 4,507 season tickets to football games, the third straight season in which the team went 3-9 on the field. Since then, Jack Graham was hired as the athletic director with fresh ideas, namely the construction of an on-campus stadium. He also brought in Jim McElwain to coach the football team at $1.3 million annually and hired two new basketball coaches.
It all stoked some enthusiasm among the fan base and the boosters. However, the Rams enter the year with only a slight increase (5.2 percent) in football season ticket sales, which now stand at 4,743.
The school is most certainly counting on the product improving to help raise those numbers.